Tag: focus group

How Focus Groups Help Trial Lawyers Construct Effective Trial Themes and Narratives

Trial lawyers implement a variety of tools to help them construct an effective trial. And while the trial depends on evidence, witness testimony, and other hard facts, the narrative shaping of a trial is a major component of appealing to juries. Trial lawyers prepare for juries in several ways. One effective way to deep dive […]

The History of Focus Groups and How They Can Help Litigation Lawyers

Litigation lawyers have their plates full one hundred percent of the time. Whether they are defending a personal injury case, fraud, or intellectual property disputes trial lawyers are either involved in collecting evidence, calling insurance companies, digging up records, talking to witnesses, collecting data, conducting discovery, mediations, and preparing arguments and clients for trial. And […]

Tag: focus group

How Focus Groups Help Trial Lawyers Construct Effective Trial Themes and Narratives

The History of Focus Groups and How They Can Help Litigation Lawyers

Contact Jonathan Leach, LLC Today